USPS INTELLIGENT ADDRESS

?WhatIF! was charged with reinventing the delivery of postal mail in the United States. I developed a visual concept for IMB (Intelligent Mail Barcode): a user-friendly, secure method of postage that gives users or brands full customization capabilities

CHALLENGE

To create a unique and approachable design that would present itself to users and quickly communicate what it’s intention is.

Due to the restrictions around editing the barcode, we decide to do just that...work around it.

SOLUTION

Inspired by the NYC MTA train map, and using the concept of delivery from point A to B. We were able to create an approachable system that allows brands and users alike to customize their IMB. The system allows the user to choose their own color/pattern, and upload an icon/logo.